.2024 has actually been an unpredictable year for adtech funding.U.S.-focused adtech startups, the moment accustomed to getting billions in venture capital every year, have increased virtually $360 million up until now this year, putting it on course to become the industryu00e2 $ s slowest year in over a many years, every Crunchbase records. That downturn is because of market concentration, elevated regulatory stress, as well as financial uncertainties.ADWEEK spoke with five VCs that remain to buy adtech firms, even with these obstacles, about what they are searching for as well as what they stay clear of. Possibly unsurprisingly, these clients are actually targeting options in privacy-focused innovations as well as industry-specific areas including connected TV.